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Exports lead the way for Morgana


Exports of finishing equipment made by Morgana Systems have doubled during the last eight months. UK orders also showed a very healthy increase - up 55% over the same period with the February figure up 75% over the last year.

These dramatically improved figures follow the company's move to a new headquarters building in Milton Keynes just over a year ago and can, according to a spokesperson for Morgana, be attributed largely to the benefits that this has brought to the company. There has been an increase of nearly 50% in production staff during the last twelve months and products are now coming off the assembly lines at the rate of nearly 3500 units per annum.

There has been a significant upward trend in all Morgana's export markets, including Europe, but it is in America, both North and South that the results have been most spectacular. Since setting up its own company to serve the North American market two years ago, sales in that region have trebled and recent months have seen Morgana extend its activities in Central and South America with exclusive distributorships established in Venezuela, Costa Rica, Colombia, Brazil, Mexico and Argentina. "Digital printing is really taking off in these countries", comments Morgana director Paul Garratt, "and our specialist range of digital finishing equipment is much in demand as a result. We have appointed a regional manager to supervise our activities throughout Central and South America and we have a support programme in place that includes taking part in all major exhibitions".

At the recent Graphics of America show, held recently in Miami and targeted principally at South American markets, Morgana sold nearly $300,000 worth of equipment off the stand.

The company now has a global commitment as far as print exhibitions are concerned and the coming months will see the company taking part in a number of major events including Gulfprint in Dubai, On-Demand in Boston and IPEX Asia in New Delhi.

An extract from Printers Workshop magazine.

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